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The 50 Greatest Japanese Brands of All Time Since 1977, the company has been known as ASICS. These are from 2012.

Onitsuka Tiger has a long history of trying to get barefooted athletes just to wear shoes. The goal of founder Kihachiro Onitsuka was to raise the self-esteem of children in a war-torn country through athletics. A grip sole, breathable uppers, interchangeable spikes, and other innovations allowed for Onitsuka Tiger sneakers to remain popular in Japan while gracing the feet of countless athletes around the world. Onitsuka Tiger became ASICS in 1977, and while it may be more popular amongst running nerds, you can't ever dismiss the brand that influenced the OG of the shoe game. 

In the '60s, a small former American agency of Onitsuka, began selling a shoe called the Cortez, which was based on the Onitsuka Corsair. The name of the guy who ran this agency was named Phil Knight, and he named his business Nike.

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