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The 50 Greatest Japanese Brands of All Time From the SS13 Collection. via HighSnobiety.

nanamica was founded in 2003 by Eiichiro Homma. Though plenty of brands have, with varying degrees of success, attempted to combine a classic aesthetic with performance-driven construction, nanamica is leading this field at the moment. The brand has created trench coats, parkas, and other essential outerwear with technologically superior fabrics like Gore-Tex, Pertex, and Cordura so that you can stay dry without looking like you're on Ski Patrol. Recently, it even started using innovative 100% cotton Gore-Tex—proof that it's at the forefront of combining performance with looking good.

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