nanamica was founded in 2003 by Eiichiro Homma. Though plenty of brands have, with varying degrees of success, attempted to combine a classic aesthetic with performance-driven construction, nanamica is leading this field at the moment. The brand has created trench coats, parkas, and other essential outerwear with technologically superior fabrics like Gore-Tex, Pertex, and Cordura so that you can stay dry without looking like you're on Ski Patrol. Recently, it even started using innovative 100% cotton Gore-Tex—proof that it's at the forefront of combining performance with looking good.