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The 50 Greatest Japanese Brands of All Time From the AW10 collection. via Hypebeast.

Lad Musician combines two common obsessions in Japanese fashion: crisp tailoring and rock 'n roll. Designer Yuichi Kuroda started the brand in 1995 for guys who wanted to dress like modern day rockstars and had the skinny tall build to pull it off. With collections that had titles like "Cocksucker Blue," the subversive and minimalist garments immediately caught on with the Japanese youth culture that lived and breathed rock 'n roll. Lad Musician even altered the entire men's fashion landscape by designing for a certain body type. Soon other brands were cutting their clothes tall and skinny, and a whole generation of dudes developed body image issues.

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