Blue Blue Japan is the in-house brand of the Tokyo based store Okura. Started in 1993, the brand mainly uses traditional Japanese indigo in its pieces, which means each garment ages uniquely. The designers behind Blue Blue Japan apply traditional dying and craft skills to modern day garments that are stocked by stores like Unionmade and the Norse Store. The notion of combining traditional techniques to modern looking clothes is nothing new, but Blue Blue Japan's fusion of the two is undeniably one of the best out there.