4. Angelo Baque
Who He Is: Director of Marketing, Supreme
Sure James Jebbia, founder of Supreme, deserves a spot on his own for keeping his brand relevant for nearly 20 years, but Angelo is the guy who sets the modern day direction of Supreme. While they've always invested in a non-marketing marketing strategy—relying on quality products and word-of-mouth to do the selling for them. This sub rosa approach worked well in terms of keeping the brand in the right circles, but definitely didn't stop corny people from shelling out the dough to cop some gear.
Angelo's history as manager of defunct, similarly underground brand Nom De Guerre means he knows a thing or two about low-key marketing methods and how to keep a brand relevant. If hype can indeed be explained as a mathematical equation involving notoriety, mystery, and exclusivity, then Angelo seems to be a whiz who has that shit down to a science.