Name Brands: A$AP Rocky's Label Shout-Outs from "LONG.LIVE.A$AP" via Denimology

Helmut Lang

Song: "Fashion Killa" 
Lyric:
 "Her jeans is Helmut Lang."

Although Austrian-born Helmut Lang hasn't been at the helm of his label since 2005, his minimalist aesthetic lives on. As you can see from this 2010 campaign for the denim, it accents the female body pretty well. We can see why Rocky would like a girl to be wearing a pair.

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