John Varvatos has tapped one music legend and one in the making for its latest ad campaign. The brand has styled Jimmy Page and Gary Clark Jr. in menswear looks that are crisp, yet also show off the rebel-nature that the two musicians exude. The Led Zeppelin guitarist pulls off a mostly-black suited-up look that has us seeing visions of Johnny Cash. Not a bad place to find inspiration. Clark shows off his musical heritage with a classic blues look that seeps the quintessential juke joint style, but is broken up with a black rocker boot. Both looks are cool enough to have us start checking for the brand in the future.

[via British GQ]