The Israeli government passed a bill that went into effect on January 1 which states that models with a body mass index of 18.5 cannot appear in advertisements. This means that a six-foot model can’t be any less than 140 pounds. Israel is trying to undo the damage brands have done to perceived beauty over the last couple of decades. Madrid and Milan have both put laws in place that ban models with a body mass index of less than 18. The days of deathly skinny models on the runway and in advertising are coming to a close as major magazines like Italian Vogue are doing plus size spreads and companies like Hanes are promoting women to be comfortable in their own size in commercials. It's good too see this being encouraged because, let's be honest, plus-sized women are hot. Prepare to see more shows be filled with less emaciated bodies in these upcoming shows.
[via Wall Street Journal]