Band of Outsiders Starts the Countdown for NYFW's Staged Scavenger Hunt

Band of Outsiders Starts the Countdown for NYFW's Staged Scavenger Hunt

New York Fashion Week is around the corner and Band of Outsiders planning an elaborate way to present its fall collections. This is nothing new for the fashion brand—remember its Longest Show Ever? Or its West Side Story-themed show at Pitti Uomo? Never not boring.

This season, two models will be facing off as they participate in a staged scavenger hunt. The goal: wear 20 different looks throughout the day. To win, each model will have to search for clues while a see-through truck follows them around. With each clue comes a wardrobe change that will be photographed for the fall lookbook. Clearly the brand is always thinking outside the runway when it comes to presentation. The full rules of the hunt can be found above. Check out the Band of Outsiders site for the countdown.

[via style]

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