The Power of Wind

Client: Epuron

Agency: Nordpol+

Epuron, a global energy conservation company, took a creative spin on projecting the power of wind energy to its viewers. The company actually personified wind as a man who is lonely and constantly toppling the hats of people, or turning their umbrellas inside out. However by the end of the advertisement, they show how wind can be used positively in creating electricity, resolving the man's loneliness. By personifying wind, the viewer establishes a human connection with this man and therefore the advertisement becomes not only a plug, but also a source of entertainment, turning the subject of wind power into a topic of interest.

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(page 145 in Goodvertising)