The Best Excuse Ever
Client: Norte Beer
Agency: Del Campo Nazca Saatchi & Saatchi
Ever think you could do some good by drinking a beer? You can in Argentina. Based on the fact that girls give their boyfriends a hard time about going to the bar, Norte Beer donated a minute of community service for every beer purchased at a local bar. This helped the company in the eyes of the community, in that they were giving back to their consumers, while also giving men an excuse to go to the bar without getting grief from their girls.
(page 187 in Goodvertising)