Problem Playground

Client: Honda

Agency: Wieden+Kennedy

Honda launched its "Problem Playground" campaign in order to make the public more aware of their hybrid cars and energy-efficient, fuel-preserving business model. The television spot featured Honda engineers talking over large puzzles, giving the viewer a challenge to solve these puzzles on the screen, while also presenting Honda's engineers as capable workers committed to solving the global energy crisis. 

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(page 125 in Goodvertising)