Help Me Read This

Client: Children Of the World

Agency: Contract Advertising

The many children living in poverty are an ongoing struggle across the globe, but Children of the World took a hands on approach in New Delhi with their Help Me Read This campaign. Nearly all of the children who sell newspapers in the streets of New Delhi are unable to read the very product they spend their day promoting. The Help Me Read This Campaign promoted an increase in child literacy in New Delhi by attaching a yellow pamphlet on the front of the paper saying HELP ME READ THIS, persuading patrons to donate their time as a tutor or sponsor an illiterate child.

image via

(page 46 in Goodvertising)