If you haven’t heard by now, Kate Spade is set to launch a lower-priced line called Kate Spade Saturday this coming spring. But wait a second—isn’t there a brand that already uses the name of everyone’s favorite day of the week? Yes, that brand would be Saturdays Surf NYC, and its fans and founders aren’t too happy about the preppy designer's new spin-off. Lawyers from the downtown boutique demanded Kate Spade halt the launch of the new line, but no formal court documents have been filed until now.
Surprisingly it's Kate Spade that has stepped forward to take legal action by filing a complaint stating that it’s not jacking Saturdays Surf NYC’s swag—well, not in those exact words. “We explained our complete good faith in the selection of the name, described the Kate Spade Saturday concept to them and why consumers will not be confused and offered to answer any additional questions they may have,” says Kate Spade CEO Craig Levitt. But even the font looks eerily similar when you compare Kate Spade’s new marketing material with the surf-inspired brand’s logo. Saturdays Surf NYC fears the start of this new line will cause confusion and overlap between its brand and the new women’s line which, will be globally distributed. Take a look at both images above and tell us what you think.