Popular Demand has officially turned its Holiday 2012 lookbook a music video. Inviting some of California’s young rappers on the come up the brand highlights its selection of tees, crewnecks, hoodies, and accessories. Check the video as a few artists including Problem, Clyde Carson, Skeme, Roach Gigz, and Sage the Gemini spit some bars. Cameos also include Ty Dolla $ign, Freddie Gibbs, Starting Six, Tory Lanez, Prince Sole, and more. Shop the looks on the Popular Demand website.
Popular Demand Highlights Holiday 2012 Collection With Cameos Featuring Young California Rappers (Video)
Here are few names and a gear to keep your eye on.
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