UK-based ASOS is making its way across the Atlantic and setting up shop in New York. WWD reports that the international shopping website will be planting its roots in SoHo’s cobblestone-laden Greene Street, adding another destination to the downtown retail scene. This will be the first brick and mortar location for the brand, and that’s a big plus for those who favor in-store experience over shopping online. With a lease just being signed, the shop is still in its developmental stage, so there’s no word yet on official opening. 

[via wwd]