When: June 2012
The desert-goth-ninja-themed video for "Mercy" fully exhibited Kanye's aesthetic influence on the G.O.O.D. Music crew. The outfits and styling showed that the man driving the 2-seat sartorial Lambo was definitely West himself. The posse cut goes, but the video's kits give a knee-jerk reaction to their awesomeness, similar to how people felt when they first saw Michael Jackson rocking a red jacket in "Thriller." This dark, leather-accented aesthetic helped shape and reflect the modern fashion climate.