If you look around, traces of old New Jersey Nets red, white, and blue apparel can hardly be seen anywhere. Ever since the franchise’s move to become the Brooklyn Nets, the apparels simple black and white branding has barely been sitting on the shelves, and it’s everywhere on the streets.
Jay-Z’s Life + Times Road to Brooklyn series goes in-depth on the re-branding from design process to fan reaction, with insight from familiar faces including Jeff Staple, Prince Paul, and more. To get an idea of how hot the apparel is selling, it already has outsold New Jersey Nets apparel from last season’s total sales prior to the move. Check the clip out above.
[via jayzyoutube]
