A lot of the brands reach back to the past for inspiration, but In4mation scrolls back to ancient times for creative ideas in the Holiday 2012 collection. “We looked to things like the ancient Egyptians, the Anunnaki, the Mayans, and the Illuminati to help build the foundation of the line,” says In4mation’s art and design director Keith Kanagusuku. It’s also hard not to ignore the fact that 2012 has its own end of days prophecy all thanks to the ancient Mayan calendar.
Expanding to cut & sew items this season, the brand shows off chinos and sweater items. Also included in the new collection is a collaboration with Oni Motorworks and hip-hop artist Donnis. All is highlighted in the latest East Coast based lookbook with the help of photographer Matt McGinley. The full collection drops December 20 on the In4mation website.