When this collaboration was first announced, it was met with equal parts fear and dread. Would it maintain the quirky design Margiela is known for? Would it sell out in an instant? After we got a look at the full collection, the picture became a little clearer. By reinterpreting past designs, it was sort of a "Greatest Hits" edition for Margiela. For longtime fans, it was a nod to their dedication, and for stylish newcomers, it was a way of literally buying into the label's legacy. To top it off, H&M wanted to make the collection as accessible as possible, so it ramped up production and made it available at almost every one of its locations. Plenty of product, and easily found? That sounds like what the democratization of fashion should be.
Maison Martin Margiela x H&M
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
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