Sean Starr

"I think that's what people have been missing. That's why when you go to cities like San Francisco and you walk around neighborhoods, you're drawn to those places and you think, 'That's a cool coffee shop.' What made you think it's a cool coffee shop? The sign in the window creates an atmosphere that pulls you in. But if you're looking at strip mall after strip mall, they've all got the same white rectangles with block letters. People have been conditioned by that uniformity."

"When corporate America started taking over and steamrolling everything, we became more and more disconnected. People are starting to rebuild those neighborhoods. If the guy who's been working at some job that he hates moves on and opens that coffee shop or store he has always wanted to own, that will change the landscape of America."

(p. 82)