USA Luge Gets Superhero Design

Partnership with Valiant Entertainment will propel athletes toward 2014 Winter Olympics.

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In a groundbreaking collaboration, Valiant Entertainment has teamed with USA Luge to give the thrilling sport some superhero appeal. While whizzing down icy tracks during the 2012-13 and 2013-14 World Cup and World Championship seasons and into the Sochi Winter Olympics, racers will sport uniforms resembling characters from X-0 Manowar. The exciting looks are paired with exciting technologies: USA Luge is dedicated to finding the fastest, most aerodynamic fabrics the world has to offer.

Gordy Sheer, USA Luge Marketing Director and 1998 Olympic silver medalist, notes, "This is a tremendous opportunity for USA Luge to reach out to a new group of fans and grow with a company on the fast track, just like our athletes."

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