Some people still don't take Instagram as a medium seriously, but the new cover of TIME Magazine will likely change that. Yesterday, Forbes reported that TIME’s director of photography, Kira Pollack, hired five photographers during Hurricane Sandy and gave them access to the magazine’s Instagram feed. One of the resulting Instagram images was impressive enough to land the next issue's cover featuring the hurricane.

In the words of Benjamin Lowy, one of the photographers:

"For years, I have worked with bulky digital cameras, always mindful of the technical maneuvers from setting the shutter speed and aperture to editing and toning on a computer screen. In the last few years I have discovered that my iPhone has allowed me to capture scenes without feeling that I am once again on the job. To 'point and shoot' has been a liberating experience. It has allowed me to rediscover the excitement of seeing imperfections and happy accidents rendered through the lens of my handheld device."

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[via Petapixel]