Blok Design developed the interactive “Not Myself Today” Campaign to improve mental health in Canada. Their goal has been to invite people to discuss their feelings and pledge their support towards open conversation. They have created street posters, T-shirts, and more. In discussing the design, Blok says:
"The identity had to be bold yet personal and comfortable. To do this, we created a spectrum of moods and corresponding colours that people could identify with, select and wear. We then put it out on the street to provoke engagement and dialogue, driving them to the website where they could learn more and pledge their support."