Earlier this year Felix Baumgartner set some records by freefalling 128,100 ft. above the Earth. Now Oki-Ni is setting some similar records in celebration on the launch of its new website. Sending a selection of stock 100,000 feet into the air, by way of high-altitude balloons. What other retailer can say they sent their clothes to the ozone layer? See the record-setting trip unfold in the video above.

[via oki-ni]