Nike's Amazing New LED Installation

China logistics center gets excellent.

You have to hand it to Nike, even the least interesting (i.e. distribution centers) elements of the company get some exciting installations. At the hands of Shanghai-based Super Nature Design, the Nike China Logistic Center in in Taicang has been enlivened by a magnificent LED sculpture. The building itself is LEED certified, producing energy from its own solar plant, so the outdoor light installation hardly makes dent on the carbon footprint. Instead it simply stands to emphasize the brand experience—highlighting athletic achievement and the efficiency of the buiding itself.

[via DesignBoom]

 

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