Today was the launch of the Margiela for H&M collaboration, and we definitely have been feeling the hype for this one. We headed out to an H&M location in mid-town Manhattan to see snap the style of guys shopping the collection and hear their thoughts on the partnership between the Belgian fashion house and the Swedish fast fashion institution.
Compared to previous collaborations, the crowds for this seemed kind of tame, but definitely appealed to a wide base. Chinese tourists with Chanel bags rubbed shoulders with high school kids who were skipping their class on globalization. Women from the Upper East Side with giant lips were standing next to fashionistos with giant scarves. There was a DJ spinning. Unless you consider standing in line with folder arms as dancing, no one was dancing. Here's what guys had to say as they left H&M with giant white bags in tow, so check out Margiela Madness: Street Style at the Margiela for H&M Debut.