Louis Vuitton, no stranger to producing short films, has now released its first television ad campaign. In the luxury powerhouse brand's first commercial, it chose to keep everything high-culture and ethereal. In the ad, a woman is spied and chased by a man through Gothic-style buildings, until she can escape with her Monogram Empreinte Speedy handbag into a hot air balloon. This fantasy-based ad only builds the aspirational lifestyle of the brand's target audience. Check out the rest of the video yourself, or catch it airing on CBS and other major networks.

[via Louis Vuitton]