Hiroki Nakamura, designer of visvim, may be one of the most nonchalant cool guys in the fashion industry. Nakamura recently sat down with Hypebeast and explained the intent and well-researched foundation of his brand's garments and products. Each product is produced with the integrity that it is just as authentic or better-made than the original it duplicates. Check out the rest of the video to get a better perspective from the man behind one of your favorite brands.

[via Hypebeast]