When I first looked at this Billy Reid sweater I thought, “Damn, this golden-yellow whatever coupled with cable knitting looks insanely good.” But as I kept staring at it I realized those huge cable knits look awfully similar to giant locks of blonde hair, braided oh so carefully around the sweater. Mind you, the sweater’s also sewn from mohair so the image wasn’t that hard to conjure. And that’s when it hit me, this thing is the sartorial incarnate of motherfucking Goldilocks. Whoever's in charge of PR at Mr. Porter or Billy Reid missed out on a great marketing scheme with this one, not unlike this clever Bastian number. Throw Goldilocks on your back for a mere $395.