8. Photography Book Collaboration with Raphael Mazucco

Raphael Mazucco is a fashion, art, and music photographer whose portfolio clients include Calvin Klein and Sports Illustrated. He, Diddy, and Jimmy Iovine launched a book titled Culo, which is described as "an art, fashion, and pop-culture movement that defies all national, cultural, and linguistic boundaries." We call it artistic ass-worship and applaud the effort.