You might not know what Shopbop is, but your girlfriend definitely does and it might not be long until you're extremely familiar yourself. Started in 2000 as a "a modestly sized online boutique specializing in hard-to-find denim lines, Shopbop has grown to become one of the leading fashion retailers in the world." You guys are already familiar with the rise of the e-commerce giant thanks to Gilt and Net-A-Porter and Shopbop has been there all along, though surely under your radar—lacking a men's business doesn't really help your visibility within that demographic. However, we've got it on good authority that Shopbop, now owned by Amazon, is ready to get into the menswear game. And would you look at that, a 10/26/2012 posting on Shopbop's careers page seems to corroborate the story. They're currently seeking a Men's DDM (Divisional Merchandise Manager) to build things from the ground up.
"Shopbop.com (Bop LLC) is looking for a seasoned, results-oriented Divisional Merchandise Manager (DMM) with an entrepreneurial spirit to launch and grow Shopbop’s start-up business in Men’s. The DMM will use relevant industry experience and relationships to build a team, assortment, and have heavy influence on the direction of the new site. Healthy, aggressive expansion in the category is expected, with a focus on serving modern, cool guys who are looking for the fashion that works in his individual style."
We can't say for sure when Shopbop's unnamed (they're going to call this something cool, right?) men's business is set to launch, but with men shopping for clothing online now more than ever, it's most likely sooner rather than later. The impact of all this looks to be pretty significant within the market if you're wondering why we would even bother reporting such news. A Shopbop men's business, based on their success with womenswear, would be great for the Industry as a whole. As for you, the consumer, it's not just another option. It's another GREAT option. I mean, just look at the sheer breadth of brands they already carry. Seeing how this all develops should be exciting at the very least.
Additional reporting by John Jannuzzi