American artist Mort Kunstler has created a manly advertising campaign for Maximus Vodka. He paints the type of guys that make women swoon over romance novels in the grocery line. He gives them a classic look too, reminiscent of the golden age of advertising. The whole campaign is titled Rise and Conquer, and is the first effort from the might Wieden + Kennedy for the vodka brand.\

Trust us, it is worth looking at every one of Kunstler's paintings.

[via Creative Review]