Where Did Your Favorite Streetwear Brand Get Its Name?

Origin of the Name: "The idea behind the name Rocksmith is based on 'one who works with music.' Like a goldsmith works with gold. We are crafting a lifestyle aesthetic for the music lifestyle that we are a part of. The look and feel of the party, the play list, crafted and authentic. The word 'Rock' is first the main music export of America, but also a word adopted by Hip Hop and has a ring of the old school, reminiscent of the rock steady crew, and the 'Smith' is a common surname. The name just felt timeless." - Erik Marino, Co-Owner

Since 2004, Rocksmith has been dropping gems for us that go against the grain of the social norm. WIth strong rock and hip-hop messaging, Rocksmith has always worked tirelessly to stay true to its name. 

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