Wendy's is taking a step in a new direction following their efforts to be seen as a high-end hamburger chain. The logo will be in effect starting March 2013 at all 6,000+ locations in North America.
The notable parts of the update include Wendy's pigtails peeking out from the oval frame, more styled, high-volume hair, and a dress that isn't so high on her neck. In combination with the more bold, hand-drawn "Wendy's" script, these changes are meant to make Wendy (and, in turn, Wendy's) appear more fresh, dynamic, and relevant. Do you think they've succeeded?