Denim brand True Religion is hoping a sale of the company can save them. Founded in 2002, they made a name for themselves by selling their product at $300 a pop and putting a huge horseshoe on the back pockets, effectively branding asses everywhere. Recently, True Religion's stock has plummeted 39%, which brings the company's current valuation at $541.8 million.
One of the label's more ardent fans is G.O.O.D. Music rapper 2 Chainz (neé Tity Boi), who named his 2011 mixtape, T.R.U. REALigion, in homage to the brand, and sported matching jeans and jacket on the cover... while standing at a urinal next to a Louis Vuitton suitcase. The company is currently considering possible buyers, and has set up a securities firm and law firm to help in the process. We are currently awaiting comment from 2 Chainz. No really, we are.
[via The New York Times]
