What They're Buying: Slim Selvedge Chambray Shirt, $98
This guy just discovered tumblr and is amazed by every single street style shot he sees. He then did his research on clothing forums and was super turned-off at the price points for many of brands that get buzz. Really? Made in the USA stuff costs that much? Holy crap... an Italian blazer is like three months' worth of rent?! Uh... there's gotta be a better way. Then, this dude discovers J. Crew. Oh man, chambray shirts? Selvedge jeans? Aldens and Japanese magazines all in one place?! And like that, so disappears his next few paychecks.