What They're Buying: Ludlow Sportcoat in Stripe Twill, $128; Wallace & Barnes Camouflage Shirt, $168

When J. Crew began to overhaul its menswear, Ralph Lauren vet Frank Muytjens culled inspiration from reliable menswear basics, cult Japanese brands, and plenty of great designers. The first people to notice? Menswear bloggers. Ironically enough, despite touting the importance of American-made goods and how "guys should buy less, but buy better," more often than not the brands they championed were far, far out of their price range. Early on, they figured out that while they couldn't afford a bunch of unstructured Italian sportcoats at full retail, J. Crew certainly provided more affordable options. The official timepiece of #menswear? The J. Crew Timex Military watch—with a custom colored nylon strap, of course! Years later, plenty of average guys' taste levels are finally catching up... and these menswear bloggers are still paying off the debts on their J. Crew credit cards.