Most nighttime riding gear available makes you look like a bright orange traffic cone. While that may be the whole point, it won’t help you pick up girls at the bar unless there’s a Devo tribute band playing. Ice Cold is a new sportswear brand from Brooklyn that presents more fashionable options to keep you safe during nighttime bike rides. The debut collection features a dry fit T-shirts and socks designed with 3M polka dots that reflect at night to let other drivers know you’re on the road. Prevent another accident and visit Ice Cold website to purchase the T-shirt for $38, half calf socks for $25, and ankle socks for $23.