Required Reading: An Excerpt From "Instant: The Story of Polaroid"

The iconic company's intriguing past.

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Complex Original

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In 1970, Polaroid founder, Edwin Land, presciently defined the future camera as "something you use all day long... [something] you would use as often as your pencil or your eyeglasses." His vision came true, and the book Instant: The Story of Polaroid, written by New York magazine editor, Christopher Bonanos, documents the famed company's rise and fall, which includes Edwin's unfortunate death in 1991. A large aspect of the book is the exploration of instant photography as a means for taking  naughty, pornographic images, since lab techs wouldn't have to process your shots. Bonanos writes:

"We will never know exactly who first figured out that using a Polaroid camera meant whatever happened in front of the lens never needed to be seen by a lab technician. It is clear, though, that it happened early on. There are plenty of naughty first-generation Polaroid photos out there to confirm that instant photography's success was at least in part built on adult fun. At the time, "camera club" sessions were a popular fad: afternoons with a hired nude model, allowing amateur shutterbugs a few hours to indulge their artsy-prurient sides. Bettie Page, the 1950s pinup, got her start in these places, and pornography historian Joseph Slade has noted even frontal nudity in her Polaroid photos from these sessions. The Kinsey Institute has many such Polaroid pictures on file, too. By the 1960s, ads were appearing in certain magazines for a woman who would pose for nude Polaroid snapshots for a price."

Read the rest of the except here and buy the book here.

[via TheAtlantic]

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