Ever since Levi Strauss filed for a patent to make the first riveted men's work pants out of denim, the name Levi’s® has been synonymous with jeans. And Levi’s® has been quick to recognize that we’re not all built the same. The brand now offers a variety of cuts, from the skinny to the relaxed fit, the boot cut to this fall's extensive Taper fit collection. Uncle Levi was the man who introduced the world to blue jeans, but today, blue is just the tip of the iceberg in terms of available colors. Levi’s® jeans sport shades ranging from indigo to sulphur to auburn, and have a multitude of styles, from the 514™ Slim Straight to the 501® Original (which itself is an homage to those inaugural Levi’s® jeans). Over the years, time and again, many have tried to emulate the Levi’s® jean style, but have never been able to.
However, Levi’s® is no longer only about jeans. The brand offers a wide variety of shirts, sweaters, outerwear, and much more. The Fleece Crewneck and French Terry Pullover offer both comfort and style, while the Barstow Western Shirt is just one example of what Levi’s® does best: combining the rugged with the refined. As for outerwear, the Levi’s® field jacket and their wide variety of trucker jackets embody a sturdy sleekness, taking their place in a long tradition of Levi’s® pieces that emphasize masculinity. The company has also partnered with Nike and Filson® on clothing lines that cater to skateboarders and outdoorsmen, respectively. For over 130 years, Levi’s® has continued to reinvent itself and remain relevant in ways that few brands have. These aren't your granddaddy's blue jeans, but odds are, they were the brand he wore. For a timeless brand like Levi’s®, tradition and innovation both hold a place in fashion.
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