Last May, Jay-Z announced that he'd be launching his own line of cognac through Bacardi called D'Usse. The first ad campaign has been revealed, and it shows Jay leaning back with a cigar and a drink, looking at a hanging Basquiat painting from across the room. Additionally, a beautiful view of the gleaming Brooklyn Bridge appears out of the window. The ad is captioned with "A bold new expression of cognac," and based on the slick art direction of this ad, we're convinced it really is.

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[via Artestar]