G-Star RAW's DeepTones Collection Makes Sure Your Denim Never Fades

New dying process keeps dark jeans dark.

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Complex Original

Image via Complex Original

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Denim aficionados nerd out over the fades and whiskers of their jeans, not to mention, there are whole forums and glossary terms dedicated to denim art form. The folks over at G-Star RAW have realized that sometimes, we all just want one pair of denim to never fade, and thus, introduced the DeepTones Collection

The new trademarked line has a “unique molecular treatment that ensures dark denim stays dark”—so you know they’ve spent some time in the lab R&D-ing chemical symbols for this one. Pictured above is the Slim tailored jacket and the Didley 3D chino, but other styles include G-Star Elwood, 3301, Radar, Arc Pant, and Midge models. Visit the G-Star Raw website to check out the collection. 

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