Video by Jonathan Lees (@jonNothin)
This month Levi's is launching a first-of-its-kind Made To Order jeans project in New York City's Meatpacking District store. Master Tailor Ryan Grant-Hays will be making every pair from scratch in the store's basement sewing room. Customers have the opportunity to run through the entire process and select the materials, customize the fit, and create signature design details using different threads, rivets, and stitching patters. Complex had the chance to be one of the first to run through the experience. And it was awesome.
Check the video to see how it's done, and hear about why this is such a special program from the Master Tailor himself. When you're ready to sack up and go fully custom for your next pair of Levi's, they will set you back $750 (they ain't cheap, but you're paying for the best materials you can get and over 10 hours of labor). From first fitting to final product takes 1-2 months.
Levi’s Meatpacking Store
414 W. 14th Street, NYC