Who doesn't love IKEA? Affordable furniture. Neat design. Swedish meatballs. All of these things are damn useful.

The Swedish mega-retailer always keeps us on our toes. Funky campaigns and smart catalog design keep us engaged, while efforts to go green and champion sustainability keep our conscious happy. So much so that we're often willing to forgive the frustrations of putting together flat pack furniture. That's real brand power.

Allegiance to the blue and yellow also has us wondering: Could IKEA take over the world?

10 Ways IKEA Is Trying To Take Over The World