The Standard's new ad campaign is turning a few heads. Conceived by Austrian artist Erwin Wurm, the ads feature a woman peeing on a rug, a man with his head down a woman's shirt, and a woman drooling into a bowl of soup. One wouldn't immediately realize that Wurm is addressing heightened fear post-9/11, which includes a feeling of intrusion into our daily lives. According to the Standard:
"Wurm tackles our heightened fearfulness following the events of 9/11. Threats on national and international security have made us more sensitive to our personal space and freedoms. An invasion of personal and private space is documented in this work…Despite the lightheartedness of this series, these works of art have a serious intent and are a social and political critique of our changing world."