The Rapha Cycle Club In London

Brinkworth's stunning design.

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Complex Original

Image via Complex Original

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Design studio Brinkworth designed Rapha's new store in the style of a social club, where cyclists can hang their bikes up, meet for coffee, and shop — all in the same place. The store has a color palette of black, white and pink matching the aesthetic of the Rapha logo and products, in addition to the San Francisco and Osaka locations. In the words of Brinkworth Director David Hurren, "With Rapha Cycle Clubs, there is finally a permanent home for cycle fans to totally surround themselves in all the best aspects of road cycling in a great café atmosphere."

[via Dezeen]

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