Years Active: 2004-Present
Key Members: Kanye West, Kid Cudi, 2 Chainz, Common, Big Sean, Pusha T
Elements of Style: Custom Givenchy, Rick Owens Tees, Balmain denim, Surface to Air leather jackets, Yeezys
Sure, you can credit Kanye West's creative input for making G.O.O.D. Music one of today's best dressed crews—from the Rosewood Movement to DONDA, a strong argument can be made—but it would be wrong to underestimate the taste level of members like Pusha T and Kid Cudi who've got their own inimitable style. Not to mention they've the perennially swagged-out 2 Chainz down with their team.
No, the crew doesn't always coordinate their 'fits, but when they do, you can bet people will take notice. Whether they're stunting in all-white Rick Owens and Balmain gear on 106 & Park, or decked out in Middle Eastern-inspired garb for the "Mercy" video, it's best to heed Ye's warning: don't talk about style cause they'll embarrass you.