Lyric: "Black diamonds, backpack rhyming, co-signed by Louis Vuitton" - 2 Chainz
Lyric: "Break records at Louis, ate breakfast at Gucci" - Kanye West
Lyric: "Her Louis seven-inch, they TMZ me through my tint" - Mase
Kanye has associated himself with Louis Vuitton since calling himself the "Louis Vuitton Don" on The College Dropout. A leather LV backpack used to be part of his go-to uniform, and as he fell deeper into the fashion rabbit hole, he started collaborating with the brand. Meanwhile, 2 Chainz has publicly said he prefers wearing Louis Vuitton sneakers over Jordans.
And here's the thing, it's not like the LV's cachet was ruined by this association, if anything, Kanye and company had to up their brand before LV started really messing with them like that. How so? Well, rocking subsidiaries of LVMH (Louis Vuitton's parent company) certainly helps. Take for example: Yves Saint Laurent, Hublot, Céline, and Givenchy—all brands that have been rocked by Kanye and other members of G.O.O.D. Music. Noticing something here?