Song: "The One"
Lyric: "I done bought so much shit, I should get free Gucci" - 2 Chainz
Lyric: "Break records at Louis, ate breakfast at Gucci" - Kanye West
Song: "Don't Like"
Lyric: "Fake Gucci, that's that shit I don't like" - Chief Keef
Gucci, while definitely still up there in terms of luxury brands, has just for some reason been under-the-radar in terms of the G.O.O.D. Music overall aesthetic, perhaps it's Kanye's Francophile tendencies that has him championing French designers and labels, as opposed to Italian ones like Gucci. It does, however, remain a very aspirational brand, evidenced by younger heads like Chief Keef still proudly carrying Gucci bags.